Big Mac unveiled as headliner

I may not be a fan of the food available at McDonald's, but I am 100% in awe of their advertising. I think they always hit the spot and come up with a good 'un.

Namely this new beauty: (Agency: DDB Stockholm, Client: McDonald's Sweden)

It's fair to say that festival season is in full swing and so Sweden's McDonald's has launched this clever poster featuring its performers in its own year-long festival of food! Obviously the Big Mac is the headline act. No brainer. And where are the ads placed? Adjacent to the festival posters of course. Kudos to your ads once again Maccys'!

Top 10 Veggies.

I am a great advocate of the vegetable. Salad? Roasted veg? I’d have either any day over a pack of fries. Pathetic? Possibly. Yummy? Yah. 

• Asparagus – Sadly only limited to May and June, asparagus is a firm favourite of mine. Yes it does make your wee smell, but I am an adult now, I can handle this. (It still freaks me out) 
• Broccoli – no words describe my love for broccoli. In a stir fry, in a salad, in a sauce. 
• Mushrooms – as a child, these were my worst nightmare. On a plate. How could I have been so naïve?! Mushrooms of the world, I apologise for misjudging you. Fried, baked, roasted or steamed, you’re delish and are even a suitable solo snack. 
• Brussel sprouts – ah another classic childhood ‘ew’. But thanks to Jamie O, I have learned that together with some bacon and walnuts, these little bad boys are frightfully yummy. 
• Cucumber – dipped in salsa. All day and everyday. 
• Tomato – this is a fruit my bottom. A vegetable as great as they come, there’s always space for a tomato in my salad. Gives the green some colour! 
• Kale – while I’m not going to follow the trend and blitz some kale into a super smoothie, I do very much advocate kale crisps. Lessons learned from many a wasted batch? (Burned to a crisp.. ha) Timing is crucial! 
• Spinach – Is there actually any proof that spinach gives you Popeye worthy Pecks? Obviously this is a third childhood hate. But if mother dishes this up now I gladly oblige. 
• Aubergine – Purple gentle giants that are ideal when roasted. 
• Beetroot – makes an utter mess if spilled down a white top. The father, the sister and I still giggle about the time it happened to a very unlucky nun wearing a white habit.