Big Mac unveiled as headliner

I may not be a fan of the food available at McDonald's, but I am 100% in awe of their advertising. I think they always hit the spot and come up with a good 'un.

Namely this new beauty: (Agency: DDB Stockholm, Client: McDonald's Sweden)

It's fair to say that festival season is in full swing and so Sweden's McDonald's has launched this clever poster featuring its performers in its own year-long festival of food! Obviously the Big Mac is the headline act. No brainer. And where are the ads placed? Adjacent to the festival posters of course. Kudos to your ads once again Maccys'!