Daym those Dungarees!

A developing fashion trend must certainly be true if even the Guardian is commenting on it.

Ah yes.. the dungarees are back. As seen on the catwalks for a/w 13, these denim delights are definitely back to play. And not simply in the sandpit, oh no! Spotted on the likes of Alexa Chung, the queen of kooky cool, it would seem that the dungaree drift is part of the #90sthrowback mania.

But come on now, this 90s reemergence is something I'm more than happy to embrace. Hells it means I can wear my beloved scrunchies without fear of being laughed at by those with a birthdate post 2001!

Myself and a sister form another mister in
dungarees being pumpkins. Naturally.
 Circa 1999.

Besides, as the evidence to the left implies, the dungarees were a clear wardrobe stable of mine back in my 90s fashion heyday.

This time round however, rather than purchase my denim overalls in BHS children's wear section, I think I may satisfy my 90s fashion cravings at Topshop. JW Anderson for Topshop to be precise.

Although more a pinafore dress than actual dungarees, I think that this little number will allow me to live out the dungaree dream without making it too obvious that I'm jumping on the bandwagon. Plus, I think it will make me feel a little less 'builder' and a tick more feminine.

topshop.com

The beguiling fashion weeks: one of those happenings that the world watches with awe. At least I do. Or used to. There has been such a shift recently! Now the notorious fashion blogger sits alongside the powerful players… ‘frow’ A/W 12? “Bryan Boy” and Largerfeld side by side… Jealous, moi? (Perhaps a weeny little bit…) Fashion weeks are becoming accessible to the lay(wo)man. Even better than that? The lay(wo)man at home. Even in bed if (s)he so fancies.

In 2011 Burberry set the trend by sharing its looks via Twitter before the clothes even hit the runway! Then for the S/S 13 Diane von Furstenberg show, Sergey Brin (top dog at Google) was in the frow... Quoi? Somehow the line between expressing creativity and a marketing window at Fashion Week blurred a long time ago – Mercedez Benz Fashion Week, sponsored by Vodafone and sponsored a little bit more by MasterCard anyone?! Brin and DvF were wearing some terrifically techy ‘Glass by Google’ frames – glasses with a little camera and a monitor in the frame, just incase the world through your smartphone doesn’t look rosy enough. Some of the models were even sent down the runway in them (although DvF didn’t design them..). The footage from the cameras has been turned into a short film that myself and Joe Bloggs can watch from the comfort of our pyjama bottoms in bed. #streetstyle #bedstyle

But this season it’s trusty Topshop that’s going all dot com. (Anybody else remember when Topshop was in a league with New Look, Dorothy Perkins et al??) Their A/W 12 show is going to be projected across topshop.com, YouTube and Google+. Not only that, but supermodel supreme du jour Cara Delevingne (as well as model Jourdan Dunn) will be wearing HD micro-cameras fitted into their outfits, giving lucky me and Joe Bloggs a model’s-eye view of everything show related... right from the first step onto the runway, to the manic outfit change backstage. Now if those fashion horror stories are true, (think periods and no pants. EW) then I’m not particularly positive that I want to see that..!

 Justin Cook, Topshop’s chief marketing officer, (emphasis here on marketing officer…) has gushed that “consumers will...be able to buy the nail polish the models are wearing and click on the clothes to re-colour them and pre-order them. This has the potential for digital wildfire.” Digital wildfire it may well be Justin, but for me it also somewhat ruins fashion week. Shouldn’t the clothes be the central factor? Isn’t part of the appeal and the attraction of the shows that we as the lay observer DON’T have unlimited access? For me the shows are all about DvF’s impressive creations, or Jil Sander’s clean cut lines. I’m not too bothered about how many iPad Minis Cara can count on the frow and frankly I don’t wish to know whether the no pants backstage horror stories are true!

To be honest I’m not really sure where I’m going with this argument, but that’s ok... I don’t think fashion week quite knows where it’s heading either.

(Duh, I'm obviously still going to watch the whole thing... hashtagging away to my hearts desire with the rest of them!)