and Other Stories of late..

I think that it's time to get excited. 

Since I was about 14, H&M has been a trusty shop in which to venture should I need some form of clothing. England, Germany, UK, they all have it. With its cheap prices (and therefore, alas, slightly cheap quality) it's always has the basics and, like any other shop, invest a few $$ more, and you can come away with a pretty good purchase!

On the other hand, although still very much high street, Cos (H&M's other line), is somewhat more 'sophisticated' and 'of higher quality'. If I had a bigger budget, slash unlimited funds, I would like an express delivery of their entire S/S 13 Look Book please. Thanks.

But helloooo young friend.. there's a new member of the family on the scene! Obviously while I was still pottering around in my pyjamas and chewing bubble gum, Vogue, Elle et al have already casually raised the subject of the newbie fashion line: & Other Stories will be opening some shops this spring in various cities, including London (natch). Sadly not in my current base of Switzerland. But paha.. I'm moving from Switzerland back to London this spring.

Collections will be "diverse, ranging from masculine tailoring to feminine chic", and aimed to be "lasting wardrobe treasures within a wide price range", a statement from the firm read. The line will be  created by ateliers in Paris and Stockholm, with high quality at affordable prices as a focus. 

You're so scrunchaaaayyy

A fair while ago I blew my own trumpet and proclaimed that I was in fact very much ahead of the ‘arm candy’ fashion trend du moment. I am very pretentiously going to tootle on the same trumpet again..

About 2 years ago, in the summer of 2010, my dear friend @anna_bee20 and myself were enjoying a shopping spree. We waltzed into H&M and whilst paying, I fell into the intended consumer trap of H&M: strategically place some products at the till which the customer will innocently glance at while paying… and hopefully buy. Scrunchies. Simply thrown into a little box, for a mere £1.99 for two. I fell into the trap and purchased said scrunchies.

I’ve always been one to shove all of my hair ontop of my head as opposed to elegantly style it, therefore the scrunchies were a godsend for me. Obviously I did have to endure a wee bit of teasing… “ahaha you’re actually wearing a scrunchie?! Are you 5?”

Fast forward to the fashion weeks of S/S 13 and the catwalks are going wild for the scrunchie! Not only Ashish paraded them down their runway, but Vivienne Westwood even commissioned bespoke styles from MCS (My Crazy Scrunchie – Cara Delevingne and Suki Suki Waterhouse are fans). Elle, Cosmopolitan and Company magazines have all commented on them as have, of course, fashion bloggers en masse.

I cannot have been more ahead of the trend. Hells maybe Ashish’s designers even saw me rocking my scrunchies. Naturally I won’t mention the fact that my number one reason for buying those trend babies back in 2010 was to try and prevent further split ends and sheer laziness as opposed to fashion. 

Del Rey ready to play

So today, for the first time, I saw the Lana del Rey for H&M Autumn/Winter '12 campaign photos.
Classic Lana: a bit bored, a bit retro.
I do like the peplum top though!