A fair while ago I blew my own trumpet and
proclaimed that I was in fact very much ahead of the ‘arm candy’ fashion trend
du moment. I am very pretentiously going to tootle on the same trumpet again.. 
About 2 years ago, in the summer of 2010, my dear friend @anna_bee20 and
myself were enjoying a shopping spree. We waltzed into H&M and whilst
paying, I fell into the intended consumer trap of H&M: strategically place
some products at the till which the customer will innocently glance at while
paying… and hopefully buy. Scrunchies. Simply thrown into a little box, for a
mere £1.99 for two. I fell into the trap and purchased said scrunchies. 
I’ve always been one to shove all of my hair ontop of my head as opposed
to elegantly style it, therefore the scrunchies were a godsend for me.
Obviously I did have to endure a wee bit of teasing… “ahaha you’re actually
wearing a scrunchie?! Are you 5?”
Fast forward to the fashion weeks of S/S 13 and the catwalks are going
wild for the scrunchie! Not only Ashish paraded them down their runway, but
Vivienne Westwood even commissioned bespoke styles from MCS (My Crazy Scrunchie
– Cara Delevingne and Suki Suki Waterhouse are fans). Elle, Cosmopolitan and
Company magazines have all commented on them as have, of course, fashion
bloggers en masse.
I cannot have been more ahead of the trend. Hells maybe Ashish’s designers
even saw me rocking my scrunchies. Naturally I won’t mention the fact that my
number one reason for buying those trend babies back in 2010 was to try and
prevent further split ends and sheer laziness as opposed to fashion.
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