Wednesday, 24 July 2013


Monday July 22nd 2013 was a pretty good day for me. Not only was it my birthday, but clever K-Mids and Baby-Cambridge (literally just announced to be called George) decided to reinforce the fact that it’s an excellent day for birthing. Congratulations Kate and Wills! I will now share my birthday with the future King of England*!

Their emergence from the hospital yesterday evening was pretty cute and they did indeed look rather happy. I did however, pick up on Wills’ comment along the lines of 'we've only just met him, this is a very special time' which I interpreted as ‘we’ve done out bit by showing you our baby, now please do your bit and give us some space and privacy!’ which I think is fair enough. I feel quite sorry for them and really do think that the media coverage is slightly excessive. Then again I think that certain articles such as this one are just unnecessary. I’m pretty certain that given the choice, they wouldn’t want any of this hype and they certainly haven’t asked for it. They simply want to enjoy some time with their newborn, like any brand new parents would! I think it would be wonderful if we could give them a bit of space, but also if people who are bitter / ‘pitying’ of the royals / whatever they want to call it, could just pipe down. If you don’t like the media frenzy, ignore it and go and read a good book. It will have died down soon enough.

*Not to put a downer on the mood at all, but wouldn’t it have been just a teensy bit more interesting if it had been a girl?! History would have been made, as she would have been Queen, regardless of brother or not!

Wednesday, 17 July 2013

Big Mac unveiled as headliner

I may not be a fan of the food available at McDonald's, but I am 100% in awe of their advertising. I think they always hit the spot and come up with a good 'un.

Namely this new beauty: (Agency: DDB Stockholm, Client: McDonald's Sweden)

It's fair to say that festival season is in full swing and so Sweden's McDonald's has launched this clever poster featuring its performers in its own year-long festival of food! Obviously the Big Mac is the headline act. No brainer. And where are the ads placed? Adjacent to the festival posters of course. Kudos to your ads once again Maccys'!

Thursday, 4 July 2013

Stone Hipsters

Apologies. I have been a busy bee, buzzing between the hive, the flower and the honey... (Or home, work and the occasional post-work-drinks..) Therefore my writing has shamefully been neglected. Nonetheless, I still find the occasional moment to marvel at the wonders of the world via the genius of the dangerous depths of the internet. In all of those nooks and crannies there are some real treasures. For instance this:

Basically, photographer Léo Caillard and art director Alexis Persani had a moment of creative hilarity. A genius idea that was pretty simple to translate: Leo photographed the classic sculptures at the Louvre in Paris and then his friends posed in a similar way. Alexis then took over to do the retouching and place the clothes on the sculptures. Ta-dah, the Street Stone series were created!

"The creative duo once again prove that nothing is truly set in stone!"

Information here and here